According to the campaign guidelines, “It is strategic to talk about what the NDC is not capable of doing, but it is better to sell what we could do.”
The issuance of the guidelines was necessitated by the deteriorating tone of political discourse in the country and the need for the PPP to continue to demonstrate its disciplined nature.
The party, therefore, asked members of the party to pay strict attention to the guidelines by staying on point to explain the party’s 10-point agenda on any political platform, especially on the need for an independent prosecutor, electing DCEs, free, compulsory, continuous education from kindergarten to senior high school.
The guidelines urged party members to assure Ghanaians that given the mandate, the PPP would use the state's purchasing power to support the private sector and take a long term view to solving the energy crisis.
‘’Continue to stress the need for competent, experienced and incorruptible leaders and if they attack our leaders, keep repeating the words, competent, experienced, incorruptible leaders.’’ the statement advised party members.
Members of the PPP, the guidelines stressed, should not insult President John Mahama or the flag bearer of the New Patriotic Party (NPP) Nana Akufo-Addo. Rather, it said, they must highlight what the PPP leader, Dr Papa Kwesi Nduom, was capable of doing to lead Ghana out of the energy crisis, unemployment and economic problems.
According to the party, Dr Nduom was the only one elected as assembly member, which gave him a better appreciation of the need for grass-roots democracy (electing DCEs, etc.) and development.
The party reminded Ghanaians that if what they needed were solutions to the economic, private sector and energy challenges, Dr Nduom was better qualified by education and experience.
It said Dr Nduom had made a personal commitment against corruption by making public income tax returns and asset declarations, which other leaders had refused to do.
More importantly, members have been urged to explain the party’s commitment to inclusive government, coalition building and using the best talent that Ghana had to ensure rapid development.
“We have a coalition agenda to promote but we do not want one by all means, fair or foul. If the arrangement will not help change Ghana for the better and strengthen our party, we will not do it. Merging with another party is not on the table,” they stressed.
The guidelines appealed to members to be civil and courteous to their opponents always and concluded by urging members to let the bright PPP light shine!
They said the impact Dr Nduom made in KEEA in education, energy, employment and advocacy as MP produced better results than they delivered as MPs in their respective constituencies.
“As a Minister of State, Dr Nduom made a positive impact on Ghana more than they did when they had a chance to serve as Ministers of State, citing $547 million Millennium Challenge Account (MCA) money and the establishment of MiDA and the N1 Highway.
“Support for pineapple and other farmers, construction of kilometres of roads, two ferries on the Akosombo lake, etc.; National Identification project, restructuring of GOIL, stabilising power delivery, Single Spine Salary Scheme, New Pension Scheme,” the guidelines enumerated the achievements of the PPP leader.
The party said their leader had done more in his private capacity to create jobs and promote made-in-Ghana goods and services in a practical manner than other leaders.
“Dr Nduom knows the job creation and economic issues and solutions first hand, by doing, not through hearsay”, the party pointed out.